Privacy Policy
Last updated: 21 May 2026
1. Who we are
Bournemouth Apartments is a trading name of Epic Trails Travel Group Ltd (company number 16225580), registered in England and Wales.
Registered office:
136 Green Road, Bournemouth, England, BH9 1EF
For the purposes of UK data protection law, we are the data controller responsible for your personal information.
This policy explains how we collect, use, store and protect personal information when you:
- use our website;
- make a booking;
- contact us;
- stay at one of our properties.
2. Information we collect
We may collect:
- name;
- email address;
- telephone number;
- billing address;
- booking details;
- guest information;
- correspondence and enquiries;
- technical website usage data;
- IP address and browser information.
Where bookings are made through third-party platforms such as Airbnb or Booking.com, we may receive booking and contact details from those platforms.
Payment card information is processed securely by Stripe. We do not store full card details.
3. How we use your information
We use personal information to:
- manage bookings and stays;
- process payments;
- prevent fraud;
- provide customer support;
- send booking confirmations and check-in details;
- maintain business and accounting records;
- improve our services and website;
- comply with legal obligations;
- send marketing communications where permitted by law.
4. Legal basis for processing
Under UK GDPR, we rely on the following lawful bases:
- performance of a contract;
- legitimate interests;
- legal obligation;
- consent where required.
5. Who we share information with
We do not sell personal information.
We may share information with trusted service providers involved in operating the business, including:
- Stripe;
- Smoobu;
- Resend;
- Vercel;
- Supabase;
- professional advisers;
- regulatory or law enforcement authorities where legally required.
These providers process information only as necessary for their services.
6. International transfers
Some service providers may process personal information outside the United Kingdom.
Where this happens, we use appropriate safeguards recognised under UK data protection law, including approved transfer mechanisms and contractual protections where required.
7. Data retention
We keep personal information only for as long as reasonably necessary for:
- booking administration;
- legal compliance;
- accounting and tax obligations;
- fraud prevention;
- dispute resolution.
Retention periods may vary depending on legal and operational requirements.
8. Your rights
Under UK data protection law, you may have the right to:
- access your personal information;
- correct inaccurate information;
- request erasure of information in certain circumstances;
- object to processing;
- restrict processing;
- withdraw consent where consent applies;
- request data portability;
- complain to the Information Commissioner's Office.
To exercise your rights, contact us using the details below.
9. Cookies and analytics
We use cookies and similar technologies to operate and improve the website.
These may include:
- essential functionality cookies;
- security-related cookies;
- analytics tools.
You can control cookies through your browser settings.
10. Security
We use reasonable technical and organisational measures to help protect personal information against unauthorised access, misuse, loss or disclosure.
No online transmission or storage system can ever be guaranteed completely secure.
11. Third-party websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites.
12. Changes to this policy
We may update this Privacy Policy from time to time.
The latest version published on our website will apply.
13. Contact us
For privacy-related questions or requests, contact:
hello@bournemouthapartments.co.uk
You also have the right to complain to the UK Information Commissioner's Office at: